...We power Artist Collectives
  • A group of artists

    works together as a Collective to promote something via social media
  • A Collective may Promote one thing:

    like a Spotify playlist
  • A Collective may promote several things:

    like each member's latest release or tour
  • Join or start a Collective for free

    and reach more people who like your type of music

Types of Collectives:

New Releases:
(2-5 Artists in the Collective)

In this type of Collective, each artist posts about the new release campaign (or tour date, or something else the artist cares about) of each of the other artists. In this type of Collective, each artist commits to create $x of EMV for each of the other artists.

Playlists:
(5-15 Artists in the Collective)

The goal of the Playlist Collective is to generate more Spotify plays. 10 artists in the same genre are on a playlist and each one promotes it. If there is a major imbalance between artists with regards to Earned Media Value generated, balancing payments can be made.

Sponsored Playlists:
(5-15 Artists in the Collective)

The goal of the Sponsored Playlist Collective is to generate both sponsorship revenue for the artists and Spotify plays. Eight artists in the same genre are on a playlist and each one promotes it. The sponsor writes a check which is split among artists based on EMV created during the campaign.

Tour/Festival:
(2-5 Artists in the Collective)

5 bands touring together each promote a campaign built around a Spotify playlist of 5 - 10 tracks and tour dates. The objective here is to 1. sell tickets, 2. generate Spotify plays, and 3. grow each participant's fan base through cross-pollination.

Marketing a Playlist?

Harness the marketing power of the artists on your playlist. Let us create a Playlist Collective for you (first one Free).

Playlist Collectives
Opportunity for Verified Artists:

If you are an established artist who is willing to promote other artists in your genre and wants to generate some income, check this out.

Verified Artists
About Releasing.com

We are based in the NYC area and were created by FanDistro.com to give artists an alternative way to get traction for their releases, tours, and projects. FanDistro is a platform for artists to create campaigns and Releasing is how campaigns are distributed.

FanDistro and Releasing have worked with more than 5,000 artists and labels.