Structure

Each Collective has a Manager. A Manager may be an artist who also is participating in the Collective, or it may be someone who is not a Collective participant, like someone from a label, an independent organizer, or someone from Releasing.com. The Collective Manager selects the Collective Members, sets target EMV (Earned Media Value) levels, and provides feedback on each member's performance.

Each Collective may have up to 5 Members. Let's say each of the 5 Members is releasing a song via Spotify, YouTube, Apple Music, or some other service. Each Member will post about the release on Facebook and/or Twitter. These posts are tracked by Releasing.com, and EMV is calculated based on fan engagement with the post. Each Member is expected to produce an aggregate level of EMV that is set by the Manager. Members receive a rating of 1-5 stars from the Collective Manager based on performance.

EMV

EMV is Earned Media Value. This is a measure of how much value is created when an artist posts. We calculate EMV based on fan engagement with a post. Our process involves grabbing actual posts made and on facebook and Twitter and assigning value for each interaction (share, comment, like, retweet) with them.

When you register, we will calculate the EMV you have generated on recent posts. There is a spot on the registration form where we ask for your Facebook page name and your Twitter username (if you have one).

Requirements

To be a Collective Member, you needs to have a facebook artist or band page. It helps to have a Twitter account too but is not required. The size of your fan base and the level of engagement you typically have with it as well as genre and geography will all play a roll as to which Collectives you are invited to join. An artist becomes a Collective Member by either 1. being invited to join one or 2. by creating and managing their own Collective.