In this type of Collective, each artist posts about the new release campaign (or tour date, or something else the artist cares about) of each of the other artists. In this type of Collective, each artist commits to create $x of EMV for each of the other artists.
The goal of the Playlist Collective is to generate more Spotify plays. 10 artists in the same genre are on a playlist and each one promotes it. If there is a major imbalance between artists with regards to Earned Media Value generated, balancing payments can be made.
The goal of the Sponsored Playlist Collective is to generate both sponsorship revenue for the artists and Spotify plays. Eight artists in the same genre are on a playlist and each one promotes it. The sponsor writes a check which is split among artists based on EMV created during the campaign.
5 bands touring together each promote a campaign built around a Spotify playlist of 5 - 10 tracks and tour dates. The objective here is to 1. sell tickets, 2. generate Spotify plays, and 3. grow each participant's fan base through cross-pollination.
Harness the marketing power of the artists on your playlist. Let us create a Playlist Collective for you (first one Free).
If you are an established artist who is willing to promote other artists in your genre and wants to generate some income, check this out.